Thule Utah

In a thrilling five-day project named “Thule Utah,” I traveled between Park City and the desert landscapes of Greensville, Utah, to photograph Thule’s new American bike racks, designed for the North and South American markets. This project was an exciting opportunity to highlight Thule’s innovative bike products against the diverse and stunning backdrop of Utah.

The contrasting landscapes of Utah, from the rugged mountains of Park City to the arid desert of Greensville, provided the perfect setting to capture the essence of Thule’s bike racks. Each location was carefully selected to showcase the bike racks’ functionality, durability, and sleek design in real-world conditions. The majestic mountains, winding trails, and open desert roads offered dynamic backgrounds that emphasized the adventurous spirit of cycling.

Throughout the shoot, our team focused on highlighting the key features of Thule’s new bike racks. We captured their ease of installation, secure fit, and capacity to handle various bike types and sizes. Whether mounted on cars, trucks, or SUVs, the bike racks demonstrated their versatility and robust performance, catering to both casual cyclists and serious biking enthusiasts.

The Park City segment of the shoot featured the bike racks in action on challenging mountain trails, emphasizing their stability and rugged construction. In Greensville, we focused on capturing the racks in the harsh, arid desert environment, showcasing their durability and reliability even in extreme conditions.

Our dedicated crew worked tirelessly to ensure every shot conveyed the quality and innovation that Thule stands for. The resulting images not only highlight the bike racks’ features but also inspire confidence in their ability to enhance any biking journey across North and South America.

This project celebrated the spirit of adventure and the joy of cycling, perfectly aligning with Thule’s mission to create products that enable and inspire people to live active lives. The “Thule Utah” photoshoot successfully captured the essence of Thule’s new American bike racks, ready to support cyclists from all corners of the continent.